Meaningful Beauty and Cindy Crawford

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The Meaningful Beauty story began 10 years ago, when Cindy Crawford first visited Dr. Jean-Louis Sebagh in his exclusive Paris office. As one of the world’s most famous faces, Crawford had noticed that frequent travel, long hours and heavy makeup had begun to take a toll on her skin.

Crawford had heard about Dr. Sebagh’s remarkable “age maintenance” approach through a friend. After experiencing the dramatic results first-hand, she entrusted him with her million-dollar face and became a regular visitor to his office.

But after her children were born, Crawford found herself spending less time in Europe—so she asked Dr. Sebagh if he could bottle his exclusive formulas and ship them to her. At first, the concept was inconceivable; the key ingredient, a patented melon extract, was simply too difficult to bottle. But after years of rigorous formulating and testing, Dr. Sebagh was successful—and Meaningful Beauty was born.

But Crawford didn’t stop there. “Beautiful skin shouldn’t have to cost a fortune,” she says, “and every woman should feel that she is the best she can be, every day.” So, in order to make the benefits of Dr. Sebagh’s exclusive products widely available, she also decided to join forces with Guthy-Renker. Now, thanks to this extraordinary collaboration, Crawford is able to share her personal secret to flawless skin with women around the world.